Winning at new products accelerating the process from idea to launch / Rober G. Cooper.

Author/creator Cooper, Robert G., 1943-
Format Electronic
Edition3rd ed.
Publication InfoCambridge, Mass. : Perseus Pub.,
Descriptionxiii, 425 p. : ill. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Bibliography noteIncludes bibliographical references (p. 399-411) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2001094701
ISBN0738204633 (pbk. : alk. paper)

Availability

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