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008 060316s2006 enka s 000 0 eng d;

010 a| 2006008964;

020 a| 074944665X (pbk.);

035 a| (WaSeSS)ssj0000264215;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD69.B7b| U53 2006;

082 00 a| 658.8/272| 22;

100 1 a| Cheverton, Peter.=| ^A871519;

245 10 a| Understanding brandsh| [electronic resource] /c| Peter Cheverton.;

260 a| London ;a| Philadelphia :b| Kogan Page,;

300 a| x, 139 p. :b| ill. ;c| 22 cm.;

440 0 a| Creating success;

500 a| "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?";

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Product management.=| ^A17217;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Cheverton, Peter.t| How Come Your Brand Isn't Working Hard Enough?=| ^A871519;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=157219&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm65187302;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5706094;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5706094-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/20/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5706094-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/20/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5706094-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/20/2021x| EBOOKz| JERESOURCE;

Understanding brands / Peter Cheverton.

Author/creator	Cheverton, Peter
Other author	Cheverton, Peter.
Format	Electronic
Publication Info	London ; Philadelphia : Kogan Page,
Description	x, 139 p. : ill. ; 22 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Brand name products. Product management.

Series	Creating success
General note	"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006008964
ISBN	074944665X (pbk.)

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Understanding brands / Peter Cheverton.

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