The Ultimate Book of Business Brands Insights from the World's 50 Greatest Brands
| Author/creator | Dearlove, Des Author |
| Other author | Crainer, Stuart Author |
| Format | Electronic |
| Publication Info | Capstone [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 264 p. 15.700 x 023.600 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | The Ultimate Ser. |
| Summary | Annotation The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? <i>The Ultimate Book of Business Brands</i> shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand–building secrets of giants like Toyota, Disney, Sony, Guiness and Hoover.<p>In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. <i>The Ultimate Book of Business Brands</i> could inspire you to create the next Benetton, Ben and Jerry′s or even The Grateful Dead.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781841120164 |
| ISBN | 1841120162 (Trade Paper) Out of Print |
| Standard identifier# | 9781841120164 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |