Tough Calls At&T and the Hard Lessons Learned from the Telecom Wars
| Author/creator | Martin, Dick, 1946- Author |
| Format | Electronic |
| Publication Info | New York : Amacom |
| Description | 304 p. ill 09.250 x 06.130 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Tough Calls is an insider's account of the turmoil AT&T experienced during the dot-com bust. Unblinkingly honest, the book recounts how one of the world's biggest and best companies became one of its most battered-and explains how others can avoid the same fate. At turns funny and sober, this cautionary tale is also a handbook in navigating corporate and public interests. Its lessons range from practical advice in managing public relations to a principled guide in corporate governance. The author shows how events from AT&T's recent history demonstrate the outsized influence of small groups with big interests, the dangers of hardball PR and the defining power of clear purpose. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2004018451 |
| ISBN | 9780814472439 |
| ISBN | 0814472435 (Trade Cloth) Out of Print |
| Standard identifier# | 9780814472439 |
| Stock number | 00001432 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |