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020 a| 9781138151628;

020 a| 1138151629 (Trade Cloth)c| USD 165.00 Retail Price (Taylor & Francis Group)9| Active Record;

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100 1 a| Chaffey, Davee| Author?| UNAUTHORIZED;

245 10 a| Total e-Mail Marketingh| [electronic resource];

250 a| 2nd ed.,Revised,New Edition;

260 a| New York : b| Routledgea| Florence : b| Taylor & Francis Group [Distributor];

300 a| 296 p.c| 09.750 x 07.500 in.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: * Planning effective, integrated e-mail campaigns and e-newsletters * How to rapidly build a quality house list and select the best tools to manage it * Ethical and legal constraints in a fast-moving sector * Design and write HTML and text format e-mails for maximum response * Getting through the SPAM filters to maximize deliverability * Targeting, personalizing, measuring and improving e-mail campaigns * Integrating emerging technologies like blogs, RSS and mobile messaging * Practical dos and don'ts A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.;

538 a| Mode of access: World Wide Web;

650 4 a| Electronic Mail Systems;

650 4 a| Telemarketing;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=173589&scope=site&custid=s5822723&authtype=ip,shib;

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Total e-Mail Marketing

Author/creator	Chaffey, Dave Author
Format	Electronic
Edition	2nd ed.,Revised,New Edition
Publication Info	New York : Routledge Florence : Taylor & Francis Group [Distributor]
Description	296 p. 09.750 x 07.500 in.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Electronic Mail Systems Telemarketing

Summary	Annotation E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: <BR id="CRLF"><BR id="CRLF">* Planning effective, integrated e-mail campaigns and e-newsletters <BR id="CRLF">* How to rapidly build a quality house list and select the best tools to manage it <BR id="CRLF">* Ethical and legal constraints in a fast-moving sector <BR id="CRLF">* Design and write HTML and text format e-mails for maximum response <BR id="CRLF">* Getting through the SPAM filters to maximize deliverability <BR id="CRLF">* Targeting, personalizing, measuring and improving e-mail campaigns <BR id="CRLF">* Integrating emerging technologies like blogs, RSS and mobile messaging <BR id="CRLF">* Practical dos and don'ts <BR id="CRLF"><BR id="CRLF">A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
ISBN	9781138151628
ISBN	1138151629 (Trade Cloth) Active Record
Standard identifier#	9781138151628
Stock number	Y217414 00081154

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Total e-Mail Marketing

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