Online Consumer Psychology Understanding and influencing Consumer Behavior in the Virtual World

Author/creator Haugtvedt, Curtis P. Author
Other author Machleit, Karen A. Author
Other author Yalch, Richard Author
Format Electronic
Publication InfoPsychology Press [Imprint] Abingdon : Taylor & Francis Group Florence : Taylor & Francis Group [Distributor]
Description576 p. 00.900x00.600 in.
Supplemental ContentFull text available from eBooks on EBSCOhost

Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9781410612694
ISBN1410612694 (E-Book) Active Record
Standard identifier# 9781410612694
Stock number00032882

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Electronic Resources Access Content Online ✔ Available