No Static A Guide to Creative Radio Programming

Author/creator McCoy, Quincy Author
Format Electronic
Publication InfoBackbeat Books [Imprint] Milwaukee : Hal Leonard Corporation
Description274 p. ill 09.250 x 07.250 in.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Summary Annotation Focusing on the human aspects of radio, this inspirational handbook offers a proven regimen for improving the craft of programming in today's corporate-controlled world of radio. It helps readers develop leadership or "coaching" skills, and provides tried-and-true strategies for nurturing a successful radio team. This primer describes how to encourage creativity, build flexibility, and motivate staff to better serve listeners. It offers practical tips and techniques, personal advice, and exercises that lead to more focused station branding, stronger music programming, more engaging DJs, and - ultimately - higher ratings. This is "must-have" guidance from one of the industry's most respected pros.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9780879305949
ISBN0879305940 (Trade Cloth) Out of Print
Standard identifier# 9780879305949
Stock number0879305940 00015294

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available