Museum management and marketing / edited by Richard Sandell and Robert R. Janes.

Other author Sandell, Richard, 1967-
Other author Janes, Robert R., 1948-
Format Electronic
Publication InfoLondon ; New York : Routledge,
Descriptionxviii, 420 p. : ill. ; 26 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects
Museums--Management.
Museums--Marketing.

SeriesLeicester readers in museum studies
Contents Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
General noteSimultaneously published in the USA and Canada.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006022741
ISBN041539628X (hbk. : alk. paper)
ISBN9780415396288 (hbk. : alk. paper)
ISBN0203964195 (ebk.)
ISBN9780203964194 (ebk.)
ISBN0415396298 (pbk. : alk. paper)
ISBN9780415396295 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available