Tools

LEADER 02147cam a22004694a 4500

001 ssj0000205022;

003 WaSeSS;

005 20250212121027.0;

006 m d ;

007 cr n ;

008 020514s2003 mau sb 001 0 eng d;

010 a| 2002007487;

020 a| 157851522X (alk. paper);

035 a| (WaSeSS)ssj0000205022;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415b| .R5416 2003;

082 00 a| 658.8/272| 21;

100 1 a| Ricci, Ron.=| ^A885103;

245 10 a| Momentumh| [electronic resource] :b| how companies become unstoppable market forces /c| Ron Ricci, John Volkmann.;

260 a| Boston, Mass. :b| Harvard Business School Press, c2003.;

300 a| xi, 206 p. :b| ill. ;c| 22 cm.;

504 a| Includes bibliographical references (p. 189-192) and index.;

505 0 a| Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingx| Technological innovations.=| ^A1239762;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Strategic planning.=| ^A161713;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Volkmann, John.=| ^A885104;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=79101&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5699679;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5699679-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5699679-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/19/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5699679-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

Momentum how companies become unstoppable market forces / Ron Ricci, John Volkmann.

Author/creator	Ricci, Ron
Other author	Volkmann, John.
Format	Electronic
Publication Info	Boston, Mass. : Harvard Business School Press, c2003.
Description	xi, 206 p. : ill. ; 22 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Marketing--Technological innovations. Internet marketing. Branding (Marketing) Strategic planning.

Contents	Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
Bibliography note	Includes bibliographical references (p. 189-192) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2002007487
ISBN	157851522X (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Momentum how companies become unstoppable market forces / Ron Ricci, John Volkmann.

Click here for more information about this title

Availability