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010 a| 2001035947;

020 a| 0789009404 (hardcover : alk. paper);

020 a| 0789015900 (alk. paper);

035 a| (WaSeSS)ssj0000198131;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.2b| .W74 2002;

082 00 a| 658.8/32| 21;

100 1 a| Wrenn, Bruce.?| UNAUTHORIZED;

245 10 a| Marketing researchh| [electronic resource] :b| text and cases /c| Bruce Wrenn, Robert Stevens, David Loudon.;

260 a| New York :b| Best Business Books,;

300 a| xi, 395 p. :b| ill. ;c| 23 cm.e| + 1 computer optical disc (4 3/4 in.);

500 a| Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.;

504 a| Includes bibliographical references (p. 379-383) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Marketing researchx| Case studies.=| ^A17167;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Loudon, David L.=| ^A806646;

700 1 a| Stevens, Robert E.,d| 1942-=| ^A137753;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=101724&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5697981;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697981-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697981-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/19/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697981-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

Marketing research text and cases / Bruce Wrenn, Robert Stevens, David Loudon.

Author/creator	Wrenn, Bruce
Other author	Loudon, David L.
Other author	Stevens, Robert E., 1942-
Format	Electronic
Publication Info	New York : Best Business Books,
Description	xi, 395 p. : ill. ; 23 cm. + 1 computer optical disc (4 3/4 in.)
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Marketing research. Marketing research--Case studies.

General note	Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.
Bibliography note	Includes bibliographical references (p. 379-383) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2001035947
ISBN	0789009404 (hardcover : alk. paper)
ISBN	0789015900 (alk. paper)

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Marketing research text and cases / Bruce Wrenn, Robert Stevens, David Loudon.

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