The Marketing Plan How to Prepare and Implement It
| Author/creator | Luther, William M. Author |
| Format | Electronic |
| Edition | 3rd ed.,Revised |
| Publication Info | New York : Amacom |
| Description | 336 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2001022859 |
| ISBN | 9780814471012 |
| ISBN | 0814471013 (Trade Paper) Out of Print |
| Standard identifier# | 9780814471012 |
| Stock number | 00001432 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |