Marketing on the Internet Your Seven Step Plan for Succeeding in e-Business Now That the Hype Is Over
| Author/creator | Zimmerman, Jan Author |
| Format | Electronic |
| Edition | 6th ed. |
| Publication Info | Gulf Breeze : Maximum Press Chicago : Independent Publishers Group [Distributor] |
| Description | 482 p. ill 09.000 x 07.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Other author/creator | Ong, Hoon Meng Foreword by |
| Other author/creator | Yang, Jerry Foreword by |
| Other author/creator | Sweeney, Susan Author |
| Other author/creator | IBM, Global Small and Medium Business Marketing Staff. |
| Summary | Annotation <div>This updated edition reflects the rapid changes in onliie marketing topics such as effective Web siteBdesign, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.</div> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2002005820 |
| ISBN | 9781885068804 |
| ISBN | 1885068808 (Trade Paper) Out of Print |
| Standard identifier# | 9781885068804 |
| Stock number | 00086404 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |