Marketing English books, 1476-1550 : how printers changed reading / Alexandra da Costa.
| Author/creator |
Da Costa, Alexandra, 1982- |
| Other author/creator | Oxford University Press. |
| Format | Electronic and Book |
| Publication Info | Oxford, United Kingdom : Oxford University Press, 2020. |
| Description | xvi, 270 pages : illustrations (colour) ; 24 cm. |
| Supplemental Content | Full text available from Oxford Scholarship Online |
| Supplemental Content | Full text available from Oxford Scholarship Online Literature |
| Subject(s) |
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| Series | Oxford studies in medieval literature and culture Oxford studies in medieval literature and culture. ^A1389022 |
| Summary | "Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman - as most did - that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements;and household advice."--Back cover. |
| Bibliography note | Includes bibliographical references and indexes. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020935999 |
| ISBN | 9780198847588 (hardback) |
| ISBN | 0198847580 (hardback) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | View Online Content | ✔ Available |