The Market Planning Guide Creating a Plan to Successfully Market Your Business, Product, or Service
| Author/creator | Bangs, David H. Author |
| Format | Electronic |
| Edition | 5th ed. |
| Publication Info | New York : Kaplan Publishing |
| Description | 224 p. 10.940 x 08.530 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Some small business owners find out too late -- a business plan without a marketing plan is like putting the cart before the horse.Through four previous editions, small business "guru", David H. "Andy" Bangs has offered a quick, easy-to-follow formula for developing and implementing a successful marketing plan. In this new edition, the Internet is factored into the picture -- giving entrepreneurial marketers even more bang for their buck.Readers will learn to: -- Define the company's goals-- Analyze existing products and services.-- Develop prospects and analyze competition.-- Master the art of pricing.-- Plan the most effective and economical advertising and promotion.-- Coordinate sales and marketing activities for maximum efficiency and cost-effectiveness.Step-by-step advice is paired with helpful worksheets, including a sample marketing plan. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 97044730 |
| ISBN | 9781574100983 |
| ISBN | 157410098X (Trade Cloth) Out of Print |
| Standard identifier# | 9781574100983 |
| Stock number | 00008641 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |