Key marketing skills strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
| Author/creator | Cheverton, Peter |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | London ; Sterling, VA : Kogan Page, |
| Description | xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2004017032 |
| ISBN | 0749442980 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |