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010 a| 2004029045;

020 a| 0810122278 (pbk. : alk. paper);

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245 00 a| Kellogg on biotechnologyh| [electronic resource] :b| thriving through integration /c| edited by Alicia Löffler.;

300 a| xiii, 264 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Biotechnology.=| ^A147110;

650 0 a| Biotechnology industries.=| ^A162651;

650 12 a| Biomedical Technology.=| ^A939012;

650 22 a| Biotechnologyx| economics.=| ^A1004783;

650 22 a| Biotechnologyx| organization & administration.=| ^A923524;

650 22 a| Technology, Pharmaceutical.=| ^A919143;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Löffler, Alicia.?| UNAUTHORIZED;

710 2 a| Kellogg Center for Biotechnology.?| UNAUTHORIZED;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130574&scope=site&custid=s5822723&authtype=ip,shib;

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Kellogg on biotechnology thriving through integration / edited by Alicia Löffler.

Other author	Löffler, Alicia.
Other author	Kellogg Center for Biotechnology.
Format	Electronic
Publication Info	Evanston, Ill. : Northwestern University Press : Kellogg School of Management ; London : Kogan Page,
Description	xiii, 264 p. : ill. ; 23 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Biotechnology. Biotechnology industries. Biomedical Technology. Biotechnology--economics. Biotechnology--organization & administration. Technology, Pharmaceutical.

Contents	Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2004029045
ISBN	0810122278 (pbk. : alk. paper)

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