Jack Trout on Strategy
| Author/creator | Trout, Jack Author |
| Format | Electronic |
| Publication Info | Blacklick : McGraw-Hill Companies, The |
| Description | 144 p. 07.900 x 05.300 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <p><b>From the bestselling coauthor of<i>Positioning</i>--essential tactics for success in every marketing arena</b></p><p>With his 1981 classic,<i>Positioning</i>, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.</p><p><i>Trout on Strategy</i>:</p><ul><li>Is an ideal introduction to the thinking of one of the century's most influential marketing innovators</li><li>Explores Trout's major themes, including survival, perception, differentiation, and more</li><li>Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today</li></ul> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003027640 |
| ISBN | 9780071437943 |
| ISBN | 0071437940 (Trade Cloth) Active Record |
| UPC | 639785387626 |
| Standard identifier# | 9780071437943 |
| Stock number | 0071437940 00016072 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |