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020 a| 9780658001369;

020 a| 0658001361 (Trade Cloth)c| USD 44.95 Retail Price (Publisher)9| Active Record;

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100 1 a| Bly, Robert W.e| Author=| ^A139354;

245 10 a| Internet Direct Mailh| [electronic resource]:b| The Complete Guide to Successful E-Mail Marketing Campaigns;

260 a| Blacklick : b| McGraw-Hill Companies, The;

300 a| 352 p.b| illc| 09.100 x 06.200 in.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more,Internet Direct Mailhas all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail,Internet Direct Mailshows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:<ul><li>E-mail list brokers and service bureaus</li><li>Credit card companies and corporations offering merchants accounts</li><li>Books and software on Web marketing</li><li>Online advertising services</li></ul>Internet Direct Mailoffers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.;

538 a| Mode of access: World Wide Web;

650 4 a| Internet Marketing;

650 4 a| Electronic Mail Systems;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Roberts, Stevee| Author=| ^A1246385;

700 1 a| Feit, Michellee| Author=| ^A817367;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=54844&scope=site&custid=s5822723&authtype=ip,shib;

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Internet Direct Mail The Complete Guide to Successful E-Mail Marketing Campaigns

Author/creator	Bly, Robert W. Author
Other author	Roberts, Steve Author
Other author	Feit, Michelle Author
Format	Electronic
Publication Info	Blacklick : McGraw-Hill Companies, The
Description	352 p. ill 09.100 x 06.200 in.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Internet Marketing Electronic Mail Systems

Summary	Annotation <p>Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more,<i>Internet Direct Mail</i>has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail,<i>Internet Direct Mail</i>shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:</p><ul><li>E-mail list brokers and service bureaus</li><li>Credit card companies and corporations offering merchants accounts</li><li>Books and software on Web marketing</li><li>Online advertising services</li></ul><i>Internet Direct Mail</i>offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	00055024
ISBN	9780658001369
ISBN	0658001361 (Trade Cloth) Active Record
Standard identifier#	9780658001369
Stock number	0658001361 00016072

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Internet Direct Mail The Complete Guide to Successful E-Mail Marketing Campaigns

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