The Hybrid Company Reach All Your Customers Through Multi-Channels Anytime, Anywhere
| Author/creator | Dearborn Staff |
| Other author | Tiernan, Bernadette 1951- Author |
| Format | Electronic |
| Publication Info | New York : Kaplan Publishing |
| Description | 302 p. 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation In the past year, consumers created a crescendo of e-commerce activity and raised the performance bar to new heights. Thousands of entrepreneurial dot-coms rushed to capture the sizzling appeal of the dominant market leaders. But the infatuation is over. To achieve profitability and longevity, tomorrow's leaders need to reach all of their customers through multi-channels achieved with a "hybrid" structure that blends e-commerce, a physical presence, and print, such as a catalog.Hybrid companies will be the most vital businesses thriving in the next stage of the Internet economy, says consultant and entrepreneur Bernadette Tiernan, whose clients have included such Fortune 500 giants as Motorola and AT&T. Hybrid companies will achieve a profit, maintain a steady pattern of increasing sales, acquire capital for growth, and successfully expand at a rate faster than any other business model.The Hybrid Company helps businesses: -- Decide when it's time to expand to new channels -- and which ones.-- Integrate a Web site into a storefront, avoiding channel conflict.-- Use kiosks to establish a quick and inexpensive physical |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2001001414 |
| ISBN | 9780793142941 |
| ISBN | 0793142946 (Book, Other) Out of Print |
| Standard identifier# | 9780793142941 |
| Stock number | 56813701 00008641 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |