High-Technology Services
| Author/creator | Viardot, Eric Author |
| Format | Electronic |
| Publication Info | Norwood : Artech House, Incorporated |
| Description | 198 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Telecommunications Library |
| Summary | Annotation Whether your company is a high technology manufacturer, consulting firm, or information provider, the key to differentiating your company from your competitors may have more to do with the quality and delivery of services than most any other factor. This new book provides new insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved dramatically by designing services that are in line with customer needs and expectations. <P>"Introduction to Information-Based High-Tech Services" provides you with an in-depth analysis of the three critical success factors for high technology service businesses and examines effective marketing strategies for both consumer and corporate markets. Using this insightful book, you'll discover how to... <BR>Understand the needs of high technology customers <BR>Attract new clients and build customer loyalty <BR>Design and monitor first-quality services <BR>Organize and manage human resources for peak service,performance <BR>Develop effective competitive, pricing and distribution strategies |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99030788 |
| ISBN | 9780890066478 |
| ISBN | 0890066477 (Trade Cloth) Active Record |
| Standard identifier# | 9780890066478 |
| Stock number | 00002345 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |