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010 a| 2001274378;

020 a| 0071364153 (acid-free paper);

035 a| (WaSeSS)ssj0000170546;

040 a| ORXc| ORXd| DLCd| WaSeSS;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415.15b| .M334 2001;

082 00 a| 658.8/272| 21;

100 1 a| Mark, Margaret.=| ^A817620;

245 14 a| The hero and the outlawh| [electronic resource] :b| building extraordinary brands through the power of archetypes /c| Margaret Mark and Carol S. Pearson.;

260 a| New York :b| McGraw-Hill,;

300 a| xii, 384 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Product management.=| ^A17217;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Branding (Marketing)=| ^A755863;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Pearson, Carol,d| 1944-=| ^A133018;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=63620&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm46282855;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5690095;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5690095-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/18/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5690095-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/18/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5690095-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/18/2021x| EBOOKz| JERESOURCE;

The hero and the outlaw building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

Author/creator	Mark, Margaret
Other author	Pearson, Carol, 1944-
Format	Electronic
Publication Info	New York : McGraw-Hill,
Description	xii, 384 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Product management. Brand name products. Branding (Marketing)

Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2001274378
ISBN	0071364153 (acid-free paper)

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The hero and the outlaw building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

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