| Other author/creator | Aaker, David Author |
| Other author/creator | Quelch, John Author |
| Other author/creator | Harding, David Author |
| Other author/creator | Maruca, Regina Fazio Author |
| Other author/creator | Kenny, David Author |
| Other author/creator | Vishwanath, Vijay Author |
| Other author/creator | Mark, Jonathan Author |
| Other author/creator | Harvard Business School Press Staff. |
| Series |
Harvard Business Review Bks. Vol. 4
|
| Summary |
Annotation <b>Leading Minds and Landmark Ideas In An Easily Accessible Format</b><p>From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.</p><p>With the increasing globalization of brands, effective brand management in differentiating products has become even more essential.<b>Harvard Business Review on Brand Management</b>provides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99018899 |
| ISBN | 9781578511440 |
| ISBN | 1578511445 (Trade Paper) Out of Print |
| Standard identifier# |
9781578511440 |
| Stock number | 00011689 |
