Guerrilla Marketing Industry Exxperts Reveal the Secrets to Guerilla Marketing
| Author/creator | Levinson, Jay Conrad Author |
| Format | Electronic |
| Publication Info | Boston : Aspatore Books |
| Description | 124 p. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Bigwig Briefs Ser. |
| Summary | Annotation Best-selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever 'brief' written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781587620676 |
| ISBN | 1587620677 (Trade Paper) Active Record |
| Stock number | 00572979 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |