The growth gamble when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park.
| Author/creator | Campbell, Andrew |
| Other author | Park, Robert. |
| Format | Electronic |
| Publication Info | London ; Boston : Nicholas Brealey International, |
| Description | xv, 321 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005004642 |
| ISBN | 1904838049 |
| ISBN | 9781904838043 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |