Growing up Digital The Rise of the Net Generation

Author/creator Tapscott, Don Author
Format Electronic
EditionReprint
Publication InfoNew York : McGraw-Hill Trade Blacklick : McGraw-Hill Companies, The [Distributor]
Description336 p. ill 08.900 x 06.000 in.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Summary Annotation The bestselling book announcing the arrival of the NetGeneration--those kids who are growing up digital--now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways--and what implications this has for the world and business. Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a "tsunami" that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-Generation: acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technologythan the adults around them.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9780071347983
ISBN0071347984 (Trade Paper) Out of Print
Standard identifier# 9780071347983
Stock number00721538

Availability

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Electronic Resources Access Content Online ✔ Available