Going Global
| Author/creator | Cartwright, Roger Author |
| Format | Electronic |
| Publication Info | Capstone [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 118 p. ill 16.350 x 012.600 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Express Exec Ser. |
| Summary | Annotation Fast track route to mastering globalization and successfully managing global expansion<p>Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization</p><p>Examples and lessons from some of the world′s most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.</p><p>Includes a glossary of key concepts and a comprehensive resources guide</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781841123165 |
| ISBN | 1841123161 (Trade Paper) Active Record |
| Standard identifier# | 9781841123165 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |