The Focus Group Research Handbook
| Author/creator | Edmunds, Holly Author |
| Format | Electronic |
| Publication Info | Blacklick : McGraw-Hill Companies, The |
| Description | 288 p. 22.610 x 015.240 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Well-conducted focus group research can determine the course of a company's future by revealing the true needs of its customers. Here is a comprehensive, easy-to-understand guide for designing and conducting focus group studies -- from sampling to moderating and reporting -- including suggestions for how to turn results into profits. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 98033528 |
| ISBN | 9780658002489 |
| ISBN | 0658002481 (Trade Paper) Out of Print |
| Standard identifier# | 9780658002489 |
| Stock number | 9780658002489 00016072 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |