First in thirst how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell.
| Author/creator | Rovell, Darren, 1978- |
| Format | Electronic |
| Publication Info | New York, NY : American Management Association, |
| Description | x, 243 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics. |
| Bibliography note | Includes bibliographical references (p. [231]-238) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005013242 |
| ISBN | 0814472990 |
| ISBN | ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |