Effective Media Relations How to Get Results
| Author/creator | Bland, Michael Author |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | London : Kogan Page, Limited LaVergne : Ingram Publisher Services [Distributor] |
| Description | 162 p. 09.140 x 06.200 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Public Relations in Practice Ser. |
| Summary | Annotation "In this second edition of Effective Media Relations, three public relations professionals give guidance on how to work with journalists to get the best possible media coverage." "In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation." "In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them." "Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled." "Effective Media Relations will provide an ideal primer for the newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher for updating skills and give an invaluable overview of media relations."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780749433826 |
| ISBN | 0749433825 (Trade Paper) Out of Print |
| Standard identifier# | 9780749433826 |
| Stock number | 00104855 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |