E-Profit High Payoff Strategies for Capturing the e-Commerce Edge
| Author/creator | Cohan, Peter S., 1957- Author |
| Format | Electronic |
| Publication Info | New York : Amacom |
| Description | 304 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99059361 |
| ISBN | 9780814405444 |
| ISBN | 0814405444 (Trade Cloth) Out of Print |
| Standard identifier# | 9780814405444 |
| Stock number | 00001432 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |