E-marketing / Judy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University.
| Author/creator |
Strauss, Judy |
| Other author/creator | Frost, Raymond. |
| Format | Electronic and Book |
| Edition | Seventh edition. |
| Publication Info | Boston : Pearson, [2014] |
| Description | xvi, 480 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subject(s) |
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| Contents | Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management. |
| Bibliography note | Includes bibliographical references (pages 462-469) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013010934 |
| ISBN | 9780132953443 |
| ISBN | 0132953447 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |