Direct marketing strategy, planning, execution / Edward L. Nash.
| Author/creator | Nash, Edward L. |
| Format | Electronic |
| Edition | 4th ed. |
| Publication Info | New York : McGraw Hill, |
| Description | xxxii, 600 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99054038 |
| ISBN | 0071352872 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |