Dictionary of marketing terms / Peter D. Bennett, editor.
| Other author | Bennett, Peter D. |
| Other author | American Marketing Association. |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | Lincolnwood, Ill., USA : NTC Business Books, |
| Description | xiv, 316 p. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| General note | At head of title: American Marketing Association. |
| Bibliography note | Includes bibliographical references (p. 309-316). |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 94039784 |
| ISBN | 0844235989 : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |