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008 941018s1995 ilua s 000 0 eng d;

010 a| 94041435;

020 a| 0844234222 :c| $34.95;

035 a| (WaSeSS)ssj0000134476;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5823b| .D84 1995;

082 00 a| 659.1/12| 20;

100 1 a| Dutka, Solomon,d| 1923-=| ^A810290;

245 10 a| DAGMAR, defining advertising goals for measured advertising resultsh| [electronic resource] /c| Solomon Dutka.;

250 a| 2nd ed.;

260 a| Lincolnwood, Ill. :b| NTC Business Books ;a| New York :b| ANA,;

300 a| xii, 129 p. : b| ill. ; c| 24 cm.;

500 a| "First edition by Russell Colley.";

500 a| At head of title: Association of National Advertisers.;

500 a| Rev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Evaluation.=| ^A4605;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Colley, Russell.t| Defining advertising goals for measured advertising results.=| ^A858367;

710 2 a| Association of National Advertisers.=| ^A55365;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13248&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5680041;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5680041-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/17/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5680041-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/17/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5680041-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/17/2021x| EBOOKz| JERESOURCE;

DAGMAR, defining advertising goals for measured advertising results / Solomon Dutka.

Author/creator	Dutka, Solomon, 1923-
Other author	Colley, Russell.
Other author	Association of National Advertisers.
Format	Electronic
Edition	2nd ed.
Publication Info	Lincolnwood, Ill. : NTC Business Books ; New York : ANA,
Description	xii, 129 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Advertising. Advertising--Evaluation.

General note	"First edition by Russell Colley."
General note	At head of title: Association of National Advertisers.
General note	Rev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	94041435
ISBN	0844234222 :

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DAGMAR, defining advertising goals for measured advertising results / Solomon Dutka.

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