Corporate Radar Tracking the Forces That Are Shaping Your Business
| Author/creator | Albrecht, Karl, 1941- Author |
| Format | Electronic |
| Publication Info | New York : Amacom |
| Description | 272 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Good managers understand what's going on inside their companies. Great managers also understand what's going on outside the company -- and how it affects their business.In Corporate Radar, business guru Karl Albrecht describes how to conduct an "environmental scan" that allows readers to astutely assess the forces operating in their external environment. By using this scan, or "radar, " readers can fully comprehend the truths, trends, and events taking place in the outside world. They can then take advantage of the opportunities the external world offers and protect themselves against its threats.Part how-to, part visionary, this intriguing book features Albrecht's original wheel model that helps readers analyze their environment. The model dissects the external environment into eight dimensions of impact and opportunity: -- customer -- competitor -- economic -- technological -- social -- political -- legal -- geophysicalCorporate Radar provides a range of provocative ideas for management thought and action. It is filled with stories and case examples of companies that have succeeded or failed in understanding their environments -- often with profound impact on their fortunes.It's a big world out there. Business leaders who can discern its forces and be prepared to deal with them will be the winners. In this book, readers will find the insights and guidance they need to become their own futurists -- without getting lost in the ozone. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99030448 |
| ISBN | 9780814405048 |
| ISBN | 0814405045 (Trade Cloth) Out of Print |
| Standard identifier# | 9780814405048 |
| Stock number | 00001432 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |