Contemporary Research in E-Marketing

Author/creator Krishnamurthy, Sandeep, 1967- Author
Format Electronic
Publication InfoHershey : IGI Global
Description347 p. ill
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Summary Annotation Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research c
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2004016288
ISBN9781591403722
ISBN1591403723 (Trade Cloth) Active Record
Stock number00072782

Availability

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Electronic Resources Access Content Online ✔ Available