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010 a| 2005023538;

020 a| 9780415367677 (hbk.);

020 a| 0415367670 (hbk.);

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245 00 a| Consuming booksh| [electronic resource] :b| the marketing and consumption of literature /c| edited by Stephen Brown.;

260 a| Abingdon, Oxon, England ;a| New York :b| Routledge,;

300 a| xv, 218 p. ;c| 25 cm.;

490 0 a| Routledge interpretive marketing research;

504 a| Includes bibliographical references and index.;

505 0 a| Rattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming the Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a "male outsider" perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases, and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but really I'm a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club, and the "how-to" industry / Anthony Patterson and Stephen Brown.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Booksx| Marketing.=| ^A1235971;

650 0 a| Booksellers and bookselling.=| ^A44393;

650 0 a| Book industries and trade.=| ^A39137;

650 0 a| Literature publishing.=| ^A610360;

650 0 a| Books and reading.=| ^A16354;

650 0 a| Authorship.=| ^A12140;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Brown, Stephen,d| 1955 March-?| UNAUTHORIZED;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=157804&scope=site&custid=s5822723&authtype=ip,shib;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5678673-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/17/2021x| EBOOKz| JERESOURCE;

Consuming books the marketing and consumption of literature / edited by Stephen Brown.

Other author	Brown, Stephen, 1955 March-
Format	Electronic
Publication Info	Abingdon, Oxon, England ; New York : Routledge,
Description	xv, 218 p. ; 25 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Books--Marketing. Booksellers and bookselling. Book industries and trade. Literature publishing. Books and reading. Authorship.

Series	Routledge interpretive marketing research
Contents	Rattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming the Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a "male outsider" perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases, and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but really I'm a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club, and the "how-to" industry / Anthony Patterson and Stephen Brown.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005023538
ISBN	9780415367677 (hbk.)
ISBN	0415367670 (hbk.)

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Consuming books the marketing and consumption of literature / edited by Stephen Brown.

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