ECU Libraries Catalog

Chinese corporate identity / Peter J. Peverelli.

Author/creator Peverelli, Peter J., 1956-
Format Electronic and Book
Publication InfoLondon ; New York : Routledge,
Descriptionx, 242 p. ; 24 cm.
Supplemental Content Full text available from eBooks on EBSCOhost
Subject(s)
Series Routledge advances in Asia-Pacific business ; 14
Contents Introduction : Chinese corporate identity -- Corporate identity in a theory of organizing -- The enterprise in the People's Republic of China -- Lukang : the construction of a state owned enterprise -- Henan vs Zhengzhou : conflict between administrative levels -- Mengniu the follower : a case of intertwined identity -- Yanjing : the emperor's messenger -- Food components Asia, China, Shanghai -- Chinese corporate identity : summary and integration.
Bibliography noteIncludes bibliographical references (p. [232]-236) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2005013774
ISBN0415372089 (hardback : alk. paper)

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