/LC.GIF&client=easterncarolinaedu)
Cause marketing build your image and bottom line through socially responsible partnerships, programs, and events / Joe Marconi.
| Author/creator | Marconi, Joe |
| Format | Electronic |
| Publication Info | Chicago : Dearborn Trade Pub., |
| Description | xiii, 223 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Machine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing. |
| Bibliography note | Includes bibliographical references (p. 213-214) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2002004699 |
| ISBN | 0793152585 (hardcover) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |