Buzz how to create it and win with it / Edward I. Koch and Christy Heady.
| Author/creator | Koch, Ed |
| Other author | Heady, Christy. |
| Format | Electronic |
| Publication Info | New York : American Management Association, |
| Description | 164 p. : facsims. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Honesty comes first -- Finding your niche -- The power of my pen -- Crafting your vision -- How to engage the media -- Attracting loyal followers -- Why your gut rules every time -- Picking your fights, enforcing your rights -- Turning mistakes into opportunities -- Staying organized -- How to withstand public scrutiny -- Being open to change. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2007009714 |
| ISBN | 9780814474624 |
| ISBN | 0814474624 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |