Business to Business Electronic Commerce Challenges and Solutions
| Author/creator | Warkentin, Merrill Author |
| Format | Electronic |
| Publication Info | Hershey : IGI Global |
| Description | 308 p. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation In the mid 1990s, the widespread adoption of the Web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel-selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began-called business-to-business electronic commerce. Business to Business Electronic Commerce: Challenges and Solutions will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781591400097 |
| ISBN | 1591400090 (E-Book) Active Record |
| Standard identifier# | 9781591400097 |
| Stock number | 00072782 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |