Business Planning
| Author/creator | Forsyth, Patrick Author |
| Format | Electronic |
| Publication Info | Capstone [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 128 p. ill 17.300 x 012.650 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Express Exec Ser. |
| Summary | Annotation Fast track route to rock-solid business plans<p>Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.</p><p>Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler</p><p>Includes a glossary of key concepts and a comprehensive resources guide</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781841123158 |
| ISBN | 1841123153 (Trade Paper) Active Record |
| Standard identifier# | 9781841123158 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |