Breaking up America Advertisers and the New Media World
| Author/creator | Turow, Joseph Author |
| Format | Electronic |
| Edition | Reprint |
| Publication Info | Chicago : University of Chicago Press Chicago : Chicago Distribution Center [Distributor] |
| Description | 256 p. 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <div>Combining shrewd analysis of contemporary practices with a historical perspective,<i>Breaking Up America</i>traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.<br /><br />"An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King<br /><br />"Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg,<i>Atlantic Monthly</i><br /><br /></div> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 96009853 |
| ISBN | 9780226817507 |
| ISBN | 0226817504 (Trade Paper) Active Record |
| Standard identifier# | 9780226817507 |
| Stock number | 00027142 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |