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010 a| 2005009512;

015 a| GBA5253792| bnb;

016 7 a| 0131472982| Uk;

020 a| 0415347165 (pbk.);

020 a| 9780415347167 (pbk.);

020 a| 0415347157 (hbk.);

020 a| 9780415347150 (hbk.);

020 a| 9780415347167c| (pbk.);

020 a| 9780415347150c| (hbk.);

035 a| (WaSeSS)ssj0000114406;

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049 a| EREEa| NEHH;

050 00 a| HD69.B7b| A78 2005;

082 00 a| 658.8/272| 22;

084 a| 85.402| bcl;

100 1 a| Arvidsson, Adam.=| ^A537417;

245 10 a| Brandsh| [electronic resource] :b| meaning and value in media culture /c| Adam Arvidsson.;

260 a| London ;a| New York :b| Routledge,;

300 a| 168 p. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [141]-160) and index.;

505 0 a| Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Internet marketing.=| ^A381306;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=158111&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm58986045;

947 a| (OCoLC)58986045;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

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596 a| 1 3 4;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5674216-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/16/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5674216-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5674216-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/16/2021x| EBOOKz| JERESOURCE;

Brands meaning and value in media culture / Adam Arvidsson.

Author/creator	Arvidsson, Adam
Format	Electronic
Publication Info	London ; New York : Routledge,
Description	168 p. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Brand name products. Branding (Marketing) Internet marketing.

Contents	Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
Bibliography note	Includes bibliographical references (p. [141]-160) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005009512
ISBN	0415347165 (pbk.)
ISBN	9780415347167 (pbk.)
ISBN	0415347157 (hbk.)
ISBN	9780415347150 (hbk.)
ISBN	9780415347167
ISBN	9780415347150

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Brands meaning and value in media culture / Adam Arvidsson.

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