Branding
| Author/creator | Dearlove, Des Author |
| Other author | Coomber, Stephen Author |
| Format | Electronic |
| Publication Info | Capstone [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 130 p. ill 17.650 x 012.400 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Express Exec Ser. |
| Summary | Annotation Fast track route to mastering brands and branding<br /><br />Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand<br /><br />Examples and lessons from some of the world′s most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt<br /><br />Includes a glossary of key concepts and a comprehensive resources guide<br /><br />ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.<br /><br />ExpressExec is organised into ten core subject areas making it easy to find the information you need:<br /><br />01 Innovation<br />02 Enterprise<br />03 Strategy<br />04 Marketing<br />05 Finance<br />06 Operations and Technology<br />07 Organizations<br />08 Leading<br />09 People<br />10 Life and Work<br /><br />ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781841124100 |
| ISBN | 1841124109 (Trade Paper) Active Record |
| Standard identifier# | 9781841124100 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |