Blog Marketing The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
| Author/creator | Wright, Jeremy Author |
| Format | Electronic |
| Publication Info | Blacklick : McGraw-Hill Companies, The |
| Description | 336 p. ill 09.100 x 06.300 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <p><b>With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications</b></p><p>All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing</p><p>shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.</p><p>"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."</p><p>-- John Battelle, Business 2.0</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005026118 |
| ISBN | 9780072262513 |
| ISBN | 0072262516 (Trade Cloth) Active Record |
| Standard identifier# | 9780072262513 |
| Stock number | 0072262516 00016072 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |