Basics Marketing - Marketing Management.
| Author/creator | Sheehan, Brian Author |
| Format | Electronic |
| Publication Info | 1000 Lausanne : Ava Publishing SA LaVergne : Ingram Publisher Services [Distributor] |
| Description | 176 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Basics Marketing Ser. |
| Summary | Annotation Basics Marketing: Marketing Managementprovides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing.Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing programmes (such as economics, finances, personnel management and long-term brand strategy) is quite another. Throughout this book, Brian Sheehan helps bridge that divide using his 25 years experience working for one of the worlds largest agencies to help you master the business of marketing.Featured topics include:Introducing economics, Vision and mission, Competitive business strategy, Brand identity and thought leadership, Managing people, Handling a crisis, Measurement and financial basics, Legal considerations and ethical issues.Other AVA titles of interest includeBasics Marketing: Consumer Behaviour,Basics Marketing: Online Marketing,The Fundamentals of Marketing,The Fundamentals of Creative AdvertisingandThe Fundamentals of Branding. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9782940411511 |
| ISBN | 2940411514 (Trade Paper) Active Record |
| Standard identifier# | 9782940411511 |
| Stock number | 01007935 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |