Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.
| Other author | Clarke, Irvine, 1961- |
| Other author | Flaherty, Theresa, 1968- |
| Format | Electronic |
| Publication Info | Hershey, PA : Idea Group Pub., |
| Description | 1 online resource (xv, 318 p.) |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Portion of title | Electronic marketing |
| Contents | Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Joëlle Vanhamme -- Retailer use of permission-based mobile advertising / Jari Salo, Jaana Tähtinen -- Integrating Internet/database marketing for CRM / Sally Rao, Chris O'Leary -- Developing brand assets with wireless devices / Jari H. Helenius, Veronica Liljander -- Geographic information systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- Legal online marketing issues : the opportunities and challenges / Michael T. Zugelder -- Regulatory and marketing challenges between the U.S. and EU for online markets / Heiko deB. Wijnholds, Michael W. Little -- Modeling the effects of attitudes toward advertising on the Internet / Chris Manolis ... [et al.] -- Virtual community : a model of successful marketing on the Internet / Carlos Falvián, Miguel Guinalíu -- An online consumer purchase decision cycle / Penelope Markellou, Maria Rigou, Spiros Sirmakessis. |
| Abstract | "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Advances in electronic marketing Hershey, PA : Idea Group Pub., c2005. 1591403219 (h/c) |
| Genre/form | Electronic books. |
| LCCN | 2021701691 |
| ISBN | 9781591403234 ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |