| Other author/creator | Gardner, Edward, 1925- interviewee. |
| Other author/creator | Hodge, Adele, interviewer. |
| Other author/creator | McCauley, Brewster, director of photography. |
| Other author/creator | HistoryMakers (Video oral history collection), production company. |
| Variant title |
History Makers video oral history with Edward Gardner |
| Portion of title |
Edward Gardner |
| Abstract |
Entrepreneur and educator Edward George Gardner was born on February 25, 1925, in Chicago, Illinois. Following service in the U.S. Army during World War II, Gardner returned to Chicago and received his B.A. degree from Chicago Teacher's College and later his M.A. degree from the University of Chicago. During his fourteen years as an instructor and school administrator for the Chicago Public Schools, he worked part time as a black hair care sales representative. Learning of the dissatisfaction of many African American consumers and hair care professionals, he and his wife, Bettiann, launched Soft Sheen Products from the basement of their home in 1964. In 1998, Gardner sold his business to L'Oreal of Paris and passed the day-to-day operation of Soft Sheen on to his children. Gardner also owned Chicago's New Regal Theater, served as president of Garden Investment Partners and was a board member of the Chicago Urban league. |
| Credits | Videographer, Brewster McCauley. |
| Performer |
Adele Hodge, interviewer. |
| Date/time/place of a event note | Recorded Chicago, Illinois 1993 February 9. |
| Source of description | Vendor-supplied metadata. |
| Genre/form | Internet videos. |
| Genre/form | Interviews. |
| Genre/form | Nonfiction films. |
| Genre/form | Oral histories. |
| Genre/form | Oral histories. |
| Genre/form | Internet videos. |
| Genre/form | Nonfiction films. |
| Stock number | A1993.004 HistoryMakers |
