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010 a| 2012040760;

020 a| 9780814763339 (hbk. : alk. paper);

020 a| 9780814763346 (pbk. : alk. paper);

020 z| 9780814763353 (e-book);

020 z| 9780814763360 (e-book);

035 a| (WaSeSS)ssj0000856927;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5429b| .M337 2013;

082 00 a| 658.8/72| 23;

100 1 a| Massengill, Rebekah Peeples,d| 1975-?| UNAUTHORIZED;

245 10 a| Wal-Mart warsh| [electronic resource] :b| moral populism in the twenty-first century /c| Rebekah Peeples Massengill.;

260 a| New York :b| New York University Press,c| [2013];

300 a| xvii, 225 pages ;c| 25 cm;

504 a| Includes bibliographical references (p.ages 205-213) and index.;

505 0 a| Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

610 20 a| Wal-Mart (Firm)=| ^A399203;

650 0 a| Retail trade.=| ^A19603;

650 0 a| Marketingx| Moral and ethical aspects.=| ^A1037264;

650 0 a| Marketingx| Political aspects.=| ^A16179;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1168275;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5658084-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/21/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5658084-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/21/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5658084-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/21/2021x| EBOOKz| JERESOURCE;

Wal-Mart wars moral populism in the twenty-first century / Rebekah Peeples Massengill.

Author/creator	Massengill, Rebekah Peeples, 1975-
Format	Electronic
Publication Info	New York : New York University Press, [2013]
Description	xvii, 225 pages ; 25 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Wal-Mart (Firm) Retail trade. Marketing--Moral and ethical aspects. Marketing--Political aspects.

Contents	Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
Bibliography note	Includes bibliographical references (p.ages 205-213) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012040760
ISBN	9780814763339 (hbk. : alk. paper)
ISBN	9780814763346 (pbk. : alk. paper)

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Wal-Mart wars moral populism in the twenty-first century / Rebekah Peeples Massengill.

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